06/ 5/2013

Prize for the best advertising campaign

Prize for the best advertising campaign

On Friday 1 March last, the prize ceremony for the SMILE FESTIVAL took place, a European Advertising Festival for campaigns that have used humour in their sales strategy.

Of the 600 advertisements that were in the competition, superSol won two prizes for the advertising spots "We’re the superSol prices" in the BEST USE OF CREATIVITY category and as BEST CAMPAIGN for "Who we are!".

Our price drop has been noticed, not only through advertisements but also over the media, with significant advertising on mobile billboards that have travelled around the main provinces, and in the shop itself; besides actions on our website and on social networks. Our customer has really seen this price drop in our shops.

The event took place at Caixa Forum in Madrid on Friday 8 March last. And it was attended by our Marketing Manager, Ana Aparicio, along with Mónica Villacañas (Media Manager) who received a replica of the trophy.

Congratulations to the entire team!